the 28th floor

On the 28th floor of the Time Inc. building, the photographers would gather around the coffee table and tell stories about their shoots. This website is a recreation of that kind of community experience.
Apr 06
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Thank you for visiting the 28th floor. I was listening to an interview with photographer Joe McNally, and talking about his beginnings as a photographer he talked about working for Time Inc., later Time Warner, and going up to the 28th floor of the building. The 28th floor was the floor all the pro photographers had their offices and supplies. He would go up there to pick up film for an assignment, and bump into these established photographers, telling stories over coffee. He had the opportunity to learn from these men, as they kicked back and told tales of their shoots, exchanged notes on setups, and just shared their craft.
I wanted this for myself. So I created this site. I’m inviting amazing photographers to share beautiful images and tell a story about it. Hopefully I’ll post one a week or so, and we’ll learn together. Please comment on the stories, share your thoughts on the images, and generally talk. I intend for this to be a sort of online coffee table book, and we are all sitting around it trading stories. Please feel free to participate. If you have your own story to tell, please email me and I’ll consider it for inclusion.
I hope you enjoy this project as much as I do. I hope it’s an inspiration and an encouragement to you as an artist.
— Evan

Thank you for visiting the 28th floor. I was listening to an interview with photographer Joe McNally, and talking about his beginnings as a photographer he talked about working for Time Inc., later Time Warner, and going up to the 28th floor of the building. The 28th floor was the floor all the pro photographers had their offices and supplies. He would go up there to pick up film for an assignment, and bump into these established photographers, telling stories over coffee. He had the opportunity to learn from these men, as they kicked back and told tales of their shoots, exchanged notes on setups, and just shared their craft.

I wanted this for myself. So I created this site. I’m inviting amazing photographers to share beautiful images and tell a story about it. Hopefully I’ll post one a week or so, and we’ll learn together. Please comment on the stories, share your thoughts on the images, and generally talk. I intend for this to be a sort of online coffee table book, and we are all sitting around it trading stories. Please feel free to participate. If you have your own story to tell, please email me and I’ll consider it for inclusion.

I hope you enjoy this project as much as I do. I hope it’s an inspiration and anĀ encouragementĀ to you as an artist.

— Evan

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